SHORTLIST 2026
SHORTLIST
Best annual report – FTSE 100 organisations
It takes Aviva
Aviva
Agency: Brunswick Group
Growing a safer, cleaner, healthier future for everyone, every day
Halma
Agency: Brunswick Group
YearEnd 25
Hiscox
Agency: Em Project
Compounding growth
Informa
Agency: Luminous
Best annual report – FTSE 250 organisations
Driving transformation forward
Aston Martin Lagonda
Agency: Luminous
Enabling technology for critical applications
discoverIE Group
Agency: Jones & Palmer
Building the foundations for a sustainable future
Keller
Agency: Emperor Design Consultants
Positioned with purpose
Rathbones
Agency: Brunswick Group
Shaftesbury Capital
Agency: Black Sun Global
The future of Trust
Trustpilot
Agency: Emperor Design Consultants
Best annual report – other organisations
Building the future together
BIS
Agency: Emperor Design Consultants
Different for a reason
Channel 4
Agency: Emperor Design Consultants
Heathrow Airport
Agency: Chaos Design
The mutual difference
Royal London
Agency: Black Sun Global
High performing. Low cost. Customers first.
UK Power Networks
Agency: Team Lewis
Best annual report – small cap and AIM listed
TBA
Best capital markets initiative
Investor deep dive series
Compass Group
Agency: Brunswick Group
Capital markets day
Glanbia
Agency: Sodali & Co
Reimagining investor engagement in the AI and Digital Age
Unilever
Agency: Weber Shandwick, That Lot
Landmark dual listing on the London and Tashkent stock exchanges
Uzbekistan's National Investment Fund (UzNIF)
Agency: Hudson Sandler
Built for complexity
Volex
Agency: Jones & Palmer
Best corporate campaign
Making the invisible visible
Avery Dennison
Agency: Brands2Life
Early careers skills
BAE Systems
Transforming broker engagement with sharia‑compliant property finance
Nomo
Agency: Luther Pendragon
From ‘unapproved debt’ to Parliament
How Xero challenged the excuses behind late payments
Xero
Best corporate website
BAE Systems
Built for complexity
CIL Strategy Consultants
Agency: Radley Yeldar
Go big - and go fast!
Reimagining Unilever's corporate websites
Unilever
How M&G built a corporate website with character
M&G
Vodafone
Agency: IDX
Time well invested
Caledonia Investments
Agency: three thirty studio
Best embodiment of corporate purpose
To deliver better everyday healthcare with humanity
Haleon
Omni – Forward thinking for a smokeless world
BAT
Agency: Red Flag Global
Best GEO initiative
Gullible Engine Optimisation
Agency: Hard Numbers
From GEO experiment to enterprise blueprint
Lloyds Banking Group
The future is recommended
Stock Spirits Group
Agency: Remarkables
Developing GEO possibilities
Virgin Media O2
Agency: OneFifty Consultancy
Best in-house team: corporate communications
Easyjet
Hiscox
Lloyds Banking Group
Smiths
Best in-house team: media relations
Accenture
Addleshaw Goddard
Tate & Lyle
Virgin Group
Best in-house team: internal communications
BAT
BT
Best integrated campaign
Early careers skills
BAE Systems
The Beep
Electrical Safety Firs
All in for AI
Lloyds Banking Group
Smiths 175
Smiths
Best internal communications campaign
Velocity Roadshows
Helping everybody understand our Velocity strategy and to bring it to life
Carlsberg Britvic
Be smart, be secure
Haleon
Agency: Radley Yeldar
Leading through transformation
Hiscox
Stronger, sharper, simpler: Together
Rio Tinto
SN10: Celebrating a decade of progress
Springer Nature
Best live event
Cut. Roll. Deliver
Babcock International
Group
Inaugural conference
Carlsberg Britvic
2026 AGM
Anonymous private equity group
Agency: Brunswick Group
Preferred Broker Summit
Conversations that matter
Hiscox
Agency: The Appointment Group
All in 2025
Lloyds Banking Group
Best low-budget campaign
Battery Breakdown
Inside the UK’s e-bike fire crisis
Electrical Safety First
Fuel your Spring
AF Blakemore/SPAR
Agency: The Remarkables
Future of food
Tate & Lyle
Best media relations campaign
Cash ISA reform
Nottingham Building Society
Agency: Boldspace
Bringing pioneering veterinary research, education and practice to the world
Royal Veterinary College
Agency: PLMR
Save Veeraswamy
Campaigning to keep Britain’s oldest Indian restaurant in its home of 100 years
Veeraswamy
Agency: Hudson Sandle
All Abroad
Virgin Group
Launching O2 satellite
Virgin Media O2
Agencies: Missive, Broadcast Revolution, VCCP faith
Best social impact initiative
The Great Tommy Sleep Out
BAE Systems
Arrival Career Catalyst
Investec
Sunburn swatch
Toolstation
Agency: FINN Partners
We TRANSFORM Lives
TRANSFORM – Unilever, UK Government’s Foreign, Commonwealth and Development Office, EY
Agency: Forster Communications
Best social media campaign
Executive comms
JLL
Agency: OneFifty Consultancy
How social media turned Unilever’s FIFA World Cup sponsorship into an investor growth story
Unilever
Agency: Weber Shandwick/That Lot
Head of Yes
Virgin Red
Built for complexity
Volex
Agency: Jones & Palmer
Best social purpose campaign
Build future communities
Aviva
I Am Not A Typo
Agency: Blurred
Home-a-loan
Creditspring
Agency: Boldspace
Battery Breakdown
Inside the UK's E-Bike Fire Crisis
Electrical Safety First
Stop the scroll
Virgin Media O2
Agencies: Missive, Hope&Glory, Broadcast Revolution, Strand Partners
Best sustainability report
Investing in growth. Innovating for sustainability
Aramco
Agency: Lewis
Beyond the basket
Lidl
Agency: Luminous
A powerful choice for better living
Norcros
Agency: Jones & Palmer
Climate Report 2025
Royal London
Agency: Black Sun Global
Water for the North West
United Utilities
Agency: Jones & Palmer
Best use of AI
Boldstream: the AI engine for communications
Agency: Boldspace
AI tool development
Agency: OneFifty Consultancy
An extraordinary journey video
Smiths 175
Smiths Group
AI Reputation Intelligence
Agency: The Tilton Consultancy
Best use of film
Arup at 80: When film became the experience
Arup
Battery Breakdown
Inside the UK’s e-bike fire crisis
Electrical Safety First
The Beep
Electrical Safety First
Agency: Bottled Imagination
Explaining the role of natural gas and LNG in Shell’s strategy
Shell
Agency: Starstruck
Smiths 175
An extraordinary journey
Smiths Group
Best use of owned content
Recalibrating risk in the Age of AI
Gigamon
Agency: Hard Numbers
The Challenger
Imperial Brands
Lives empowered, a nation empowered
Lloyds Banking Group
Top of the Pensions Pops
M&G
Beyond borders: Using human stories
Standard Chartered
Agency: Brunswick Group
How owned media became the engine of Unilever’s FIFA World Cup Story
Unilever
Agency: Weber Shandwick/That Lot
Strategic communications agency of the year
Blurred
Brunswick Investor Brand
Hard Numbers
Tilton Consultancy
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