9 September 2022


Early bird deadline: 12 August 2022

Final deadline: 9 September 2022


Make sure you enter the correct category.

Some entries may appear to fit several categories but think carefully about the focus of your campaign or initiative to refine your decision. Don’t enter a campaign that only partially meets the criteria as it may suffer from being judged against other entries that fully comply. For example, a staff magazine may seem an ideal choice for the Best Internal Communications Strategy category, but it will likely be competing against global, multi-channel initiatives. It would be far better in the Best Corporate Publication category.

1. Who
are you?

Not every company is a household name. If your organisation is less well-known, take a little time to make an introduction. Outline what it does, in which sector it operates, and perhaps some of the challenges that it faces.

2. Set
the scene

You may have lived and breathed this campaign, but not so the judges. Don’t assume they will immediately recognise your work as ground-breaking or understand the hurdles that you’ve overcome. Take some time to set the scene as this allows the judges to gain a better understanding of what makes your entry special.

3. Grab the
judges’ interest

Sell your story! If the judges were only able to read the opening paragraphs of your entry, what would they take away? Would they know that the campaign had, for example, broken down barriers? Could they tell if it had exceeded its objectives, and feel compelled to read on? Leaving the ‘meaty’ stuff to the end of your entry runs the risk that a judge may already have written it off.

4. Use your
word count wisely

We don’t ask for a maximum number of words to be awkward. We understand the workload that our judges face, and that their time – and, on occasion, patience – is limited. They don’t need chapter and verse of your campaign from inception to delivery, but a precis of the salient points which is far more impactful.

5. Make sure your
claims are believable

It may be tempting to claim that your campaign ‘raised awareness among 95 per cent of the population’ but if the judges do a quick headcount and nobody recalls it, scepticism moves in. A campaign can be award winning with solid rather than stellar results.

6. Ensure your objectives
match your results

If you set out on a journey to Blackpool but find yourself in Brighton, it is hardly a successful trip. It is the same for your entries. Make sure that the objectives you set out to achieve are aligned with your stated results. If they are not, it is hard for the judges to deem the entry a success.

7. Check for spelling
and grammar

Poor spelling and grammar can make your entry stand out for the wrong reasons. And if the judges are finding it difficult to choose between two entries, they will likely opt for the one that does not contain any typos. Agencies: make sure you spell your client’s name correctly. Do we need to say more?

8. Get somebody else
to read the entry

A fresh pair of eyes is always welcome. Ask a colleague who is not associated with the campaign to read the final draft of your entry to check that it all makes sense to them. If they have lots of questions, so will the judges.

9. Include

We are not asking you to break it down to the final penny, but an idea of the budget is helpful to the judges to gauge the return on investment. Big budgets are not frowned upon if they achieve appropriate results. Is there a reason you’re reluctant to share the numbers? Rest assured, budgets will not be publicised unless, of course, it is a low-budget campaign.

10. Stress
the teamwork

If you are entering a team-related category, then the entry should focus less on the volume of work and more on the teamwork. Explain how the team works together or how responsibilities are allocated to give judges a sense of cohesivity. Rather than offering an extensive list of every campaign or initiative produced by the team, highlight a handful that – for you – emphasise its strengths or brings to life the personalities involved.

11. Do you really think
it is award winning?

Entering awards can be an expensive and time-consuming process so it is worthwhile considering beforehand whether the work you propose entering is business-as-usual or exceptional. There is nothing wrong with the former, but it is unlikely to win awards.

12. Set aside
some time

Poorly written, badly structured entries rarely (if ever) win. Writing an award-winning entry requires careful crafting. It requires time to gather results, gather feedback and gather your thoughts.

Download the
Corp Comms Awards
2022 Entry Pack

Submit your
entries online


Choose the right category or categories,
put together your submission