Best community initiative

Neighbour of the Year
Co-op Insurance

Neighbourly Community Fund and Foundation

South London Listens
Oxleas NHS Foundation Trust, South London and Maudsley NHS Foundation Trust and South West London and St George's Mental Health NHS Trust
Agency: Citizens UK


Best consumer campaign

A night on the cobbles
Agency: Hope&Glory PR

Agencies: Unlimited – Nelson Bostock, Pitch Marketing Group

LNER Green Guides
Inspiring people to travel sustainably
London North Eastern Railway
Agency: Tin Man Communications

Best corporate campaign

From Spanish utility to new energy major
Agency: Headland

Powering the UK’s vital connections
Liberty Global
Agencies: Taylor Made Media, Edmonds Elder

The Big Conversation: Helping Britain Recover
Lloyds Banking Group

Gender pensions gap
Now: Pensions
Agency: Cicero/amo

Best corporate partnership

Mars Petcare, LGBT Foundation
Agency: Cirkle Partnership

Making Malaria No More
Rentokil Initial and Malaria No More

ENO X Uber: Drive-in Opera
Agency: Hope&Glory

Best corporate publication

The Review
The Chartered Institute for Securities & Investment
Agency: Wardour

The Lowdown
Longhurst Group

Royal Mail
Agency: Linney

Best crisis or issues management

Hitachi Class 800 fleet issues - May 2021
London North Eastern Railway

Forth Bridge: a Royal funeral in a pandemic
Royal Borough of Windsor and Maidenhead

Best diversity and inclusion initiative

10,000 Black Interns
Agencies: Montfort Communications, Nisse Consultancy

Personal allies in action
Agency: Goldbug

Calling time on racism
Greene King
Agency: C&A Advisory

Banking on Racial Equality - a Roadmap for Positive Change
NatWest Group

Best embodiment of corporate purpose

Balfour Beatty

Living its purpose through Covid

Pivot to sustainability

Best external event

A night on the cobbles
Agency: Hope&Glory PR

ODI Summit 2020 – Data Futures
Agencies: The Business Narrative, Allegory Communications, Philpott Design

The Virgin TV 360 Takeover
Virgin Media

Best employee engagement initiative

Spring Fest

Plan Zero
Agency: Given

Flu Campaign
The Royal Marsden NHS Foundation Trust

Best social or digital media campaign

International Women’s Day: Choose to challenge
Anglo American
Agency: the tree

21 Days
Green Cola UK
Agency: OneFifty Consultancy

Race Action Plan
Lloyds Banking Group

Best in-house team: corporate communications

Guy’s and St Thomas’ NHS Foundation Trust

Her Majesty’s Prisons and Probation Service



Best in-house team: internal communications


DHL Supply Chain UK & Ireland

Lloyds Banking Group

Guy’s and St Thomas’ NHS Foundation Trust

Best in-house team – media relations


Guy’s and St Thomas’ NHS Foundation Trust

Marie Curie


Best internal comms strategy

WeCare: We're in this together. Keep doing the right thing
Anglo American
Agencies: H&H, Lucent, Gorilla Gorilla, Russell and Associates

Lloyds Banking Group

Digital Labs digital skills training
The Church of England

Best internal event

Wellfest: a virtual wellbeing festival
Agency: Democracy

Celebrating International Women’s Day
British American Tobacco

Consumer Live 2021
Agency: DRP Group

Vodafone UK

Best international campaign

IDAHOT: Progress Is Made
Agency: Given

Showcasing Shell and Sustainability

Zeronomics: Financing the transition to a net-zero world
Standard Chartered
Agency: Man Bites Dog

Best leadership communications

Ministry of Justice

Shoosmiths LLP

Springer Nature leadership communications during pandemic
Springer Nature

Best low budget campaign

National Day of Reflection
Marie Curie
Agency: Markettiers

Be Puppywise: preventing a puppy pandemic
The Kennel Club

Flu Campaign
The Royal Marsden NHS Foundation Trust

Space Oddity
The Royal Mint
Agency: Hope&Glory PR

Best media relations campaign

We’re open
Shop small by American Express
American Express
Agency: Hope&Glory PR

finnCap Group
Agency: Sapience Communications

Setting the agenda and leading the fight against Covid-19 misinformation
Independent SAGE
Agency: firstlight group

Best sustainability initiative

Polestar 0 project - a climate neutral car by 2030

Launching a roadmap to becoming a more sustainable business
Agency: Headland

Water for Free
Great Eagle Holdings

Opportunity 2030
Standard Chartered
Agency: Man Bites Dog

Best wellbeing initiative

Winter Wellbeing Package

Wellness Fest
Derivco Sports

Best use of video

Governance transformation vote
PRS for Music
Agency: Next Rebel

Church of England national online service
The Church of England

Recycle Week 2020
Agency: Radley Yeldar

Most creative use of content

Powering the UK’s vital connections
Liberty Global
Agencies: Taylor Made Media, Magna Carta, The Web Kitchen, Finsbury Glover Hering, MG OMD, PSB

A shave too close
Lloyds Banking Group
Agency: Grayling

Time to pray audio app
The Church of England


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