Group Corporate Affairs Director
As Bupa's Group Corporate Affairs Director, Rupert is the international healthcare company's global leader for external relations, reputation and brand, reporting to the Group CEO.
Rupert is Group Corporate Affairs Director for Bupa, the international healthcare company which covers health insurance, health provision, including clinics, hospitals, GPs, dental centres, digital health services and aged care facilities. Employing, 85,000 people worldwide, Bupa’s primary markets are Australia, UK, Spain, parts of Latin America, Europe, the Middle East and Asia.
In this role, Rupert is responsible for Bupa’s global corporate reputation, external profile and brand. His team manages media relations, digital and external stakeholder engagement, financial communications, sustainability reporting, issues and crisis management, public affairs and brand governance at a global level and he leads a network of over 120 communications professionals worldwide.
His 20 year professional background has been spent largely in corporate communications, reputation and public policy engagement both in agency and in a corporate environment, mostly in the UK. He has worked at Bupa for over seven years, and led Corporate Affairs for the UK businesses, public affairs globally and held other leadership roles across external and internal communications, sustainability and public affairs. He also spent a period in the Strategy function working on strategy setting for the health insurance, clinics, dental and aged care businesses and on M&A projects. Before Bupa, he spent four years at Engine MHP in London. He started his career as a corporate lawyer in London and Hong Kong and also worked as a political researcher and on election campaigns. He is married, has three children, a large dog and a frightened cat.