SHORTLIST 2025
Best capital markets communications
Imperial Brands capital markets day
Imperial Brands
Shaping capital markets through digital leadership
JLL
Agency: One Fifty
Reframing capital markets communications through bold creative and digital precision
Unilever
Agency: That Lot
The global launch of UzNIF, the investment entry point into Uzbekistan
UzNIF
Agency: Hudson Sandler
Best community initiative
Just an hour
Northumbrian Water Group
Rediscovering the community power of the pub garden, with the Eden Project
Punch Pubs & Co
Rentokil's Centenary: 100 Acts of Kindness
Rentokil Initial
Best corporate campaign
Words to live by
Admiral UK
Agency: The Folk Group
Extreme weather risks: An analysis of England's vulnerability to flooding and heat
AXA
Agencies: Hanbury, Public First
Currys make Black Friday the real deal
Currys
Agency: Red
Consultancy
Our lives, our privacy: 40 years of Data Protection
Information Commissioner’s Office
The fight for fairer ticketing
Virgin Media O2
Agencies: Hope&Glory, Broadcast Revolution
Winning hearts, minds and regulatory approval for the UK's mega mobile merger
Vodafone
Agencies: Teneo, WPI
Best community partnership
Dulux & Community RePaint
Akzo Nobel
Agency: Cirkle
Lumo & Smart Outdoor
The Great North Run Collaboration
Lumo
Met Office & The Wildlife Trusts
A collaboration for nature and society
Met Office
Best corporate website
Delivering critical connections
Volex
Agency: Jones & Palmer
Delivering a strategic transformation to drive a memorable, meaningful and motivating digital presence
Diageo
Agency: IDX
Legal & General Group
Agency: Radley Yeldar
Best digital or social media campaign
First time fans
The FA
Agency: Hope&Glory
The Burrito battle that put Harvester back on the menu
Harvester
Agency: OneFifty Consultancy
The canvas of your life: from conversation to conversion
Mazda
Agency: OneFifty Consultancy
Best embodiment of corporate purpose
School photo day
Great Ormond Street Hospital Charity
Agency: Hope&Glory
A powerful choice for better living
Norcros
Agency: Jones & Palmer
National Databank – Christmas campaign
Virgin Media O2
Agencies: Missive, Broadcast Revolution, Hope&Glory, VCCP, MG OMD
Best employment engagement strategy
Pathway by Bellway
Bellway Group
Transforming employee engagement with BK Hub
Burger King
Agency: Oak Engage
A powerful choice for better living
Norcros
Agency: Jones & Palmer
Celebrating a centenary: Colleagues at the heart of Rentokil's success
Rentokil Initial
Best in-house team – corporate communications
Hiscox
Imperial Brands
Information Commissioner’s Office
Virgin Media O2
Best in-house team – internal communications
To be announced
Best in-house team – media relations
AXA
Electricity Safety First
Evri
Virgin Money
Best integrated campaign
Nothing is truly lost, until it’s forgotten
Bring Ukrainian children back
Agency: FINN Partners
Break through and be heard
Bupa Global, India & UK
Agency: Team Spirit
Battery Breakdown – Scott’s story
Electrical Safety First
Agency: Seven Video Productions
Greggs X Nigella
Greggs
Agencies: Hope&Glory, Drummond Central
Best internal communications campaign
Internal strategy launch
BT
Agency: Emperor
Great Place to Work
GSK
Agency: Radley Yeldar
M&G’s Blueprint: Real people, real impact, made visible
M&G
Guinea Week
Rio Tinto
Transforming culture through strategic internal communications
TransPennine Express
Agency: This is Definition
Best international campaign
One size does not fit All
Accenture’s European GenAI Studio launch
Accenture
The Arton Capital Affluence and Elections Campaign
Arton Capital
Agency: The Agency Partnership
Rentokil's Centenary: A global celebration
Rentokil Initial
SN10: Celebrating a decade of progress together at Springer Nature
Springer Nature
Go anywhere
Uber
Agency: Hope&Glory
Best live event
Missed birthdays
CALM
Hope&Glory
The Fair Pour
Oxfam
Agency: Hope&Glory
Rio Tinto Leadership Connect Karratha 2025: leading with purpose
Rio Tinto
Agencies: Top Banana Communications, Wrapped Creations
Best low budget campaign
The Arton Capital Affluence and Elections Campaign
Arton Capital
Agency: The Agency Partnership
Electrical Fire Safety Week
Electrical Safety First
Driving measurable brand awareness and customer demand with ‘Bodgeflation’
Fix My Car
Agency: Hard Numbers
Ditch the draw: Exposing Britain's £4.35 billion blind spot
Octopus Energy
Agency: Headland
Best media relations campaign
Missed birthdays
CALM
Agency: Hope&Glory
Battery Breakdown – Scott’s story
Electrical Safety First
Agency: Seven Video Productions
12 months of disrupting personal finance
Octopus Money
Agency: Headland
Daisy versus the Spammers
Virgin Media O2
Agencies: VCCP faith, Broadcast Revolution
Best social purpose campaign
Missed birthdays
CALM
Agency: Hope&Glory
Battery Breakdown – Scott’s story
Electrical Safety First
Agency: Seven Video Productions
School photo day
Great Ormond Street Hospital Charity
Agency: Hope&Glory
I am not a typo
Agency: Blurred
The Fair Pour
Oxfam
Agency: Hope&Glory
SPARk the BBQ, SPARk a conversation
SPAR, AF Blakemore
Agency: The Remarkables
Best use of artificial intelligence
To be announced
Best use of content
Words to live by
Admiral UK
Agency: The Folk Group
Harmless
Electrical Safety First
The connection test
Square Trade
Agency: Golin
Best use of video
First time fans
The FA
Agency: Hope&Glory
Words to live by
Admiral UK
Agency: The Folk Group
Patient advocacy and engagement
GSK
Agency: Radley Yeldar
Harmless
Electrical Safety First
English Tourism Week
Hull Trains
A grand day out
Lumo
Young achiever
Tom Williamson, digital communications and content manager, BT Group
Abigail Farrell, communications manager, Diageo
Zach Price, account supervisor, FINN Partners
Jack Colman, senior account director, The Romans
Strategic agency of the year
Blakeney
Blurred
FINN Partners
Sodali & Co